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When you create a video as a brand that sparks conversation, educates, or triggers emotion for users - you're likely to be pleasantly surprised and rewarded by user-generated content and engagement. TikTok users are able to use common sounds with another user, duet, stitch or even react to videos through their green screen feature. With over 689 million monthly active users spanning 150 countries worldwide and being one of the most downloaded apps in the US, Japan, India, and Korea in 2018, TikTok is the new marketers’ dream. It is also the seventh-largest social media network in the world. Whether you want to sell more of your products or services or drive targeted traffic to your website, TikTok advertising campaigns can give you good returns on your ad spend.

Senator Kamala Harris, for example, has called for Twitter to shutter President Donald Trump’s account because of what she says are his violations of Twitter’s terms of service. Zuckerberg had no answer when Representative Alexandria Ocasio-Cortez asked him whether Facebook would prohibit political advertisements featuring provable and obvious lies. TikTok will continue to provide new options as more advertising is made on this network. Read more about buy TikTok Views here. With each update, we will be informing you how to use them effectively in your marketing campaigns. Short video formats do not give you time to expand and give long talks about your brand. Instead, you must take the most important part of your speech so that your videos are attention-catching.

These features can create an endless domino effect of sharing, splicing, and engagement. By adopting a pay-per-install model, you can work both with macro and micro influencers, with the latter ensuring that your brand is exposed to niche audiences in a more authentic way. This marketing strategy can democratize your whole promotion model while delivering a great return-on-investment. There’s a plethora of options to explore, all centered around cultivating a sense of community and exclusivity. Perhaps, you can give the creator their own account on your app, or you can ask them to create exclusive content that users can access in-app. However, know that such close nature of the collaboration makes it extremely important that the creator is an optimal fit for both your messaging and your marketing goals.

Allowing TikTok to pick placement for you is known as automatic placements. The system will help to optimize your ad delivery on different placements so that you can achieve your specified campaign objective. A good example of TikTok branded effect ads is from Colgate. If your audience falls into the categories above, your business will generate great returns on ad spend. Looking at the income of the users also, users with high-income potentials are more on TikTok. This includes people earning between $25k, $75-100k, and $100k.

Save even more time by using a tool that allows you to schedule and automatically post your video content everywhere. Choose from features like the Feed and Stories planner so you can set it and forget it with Sked Social’s free 7-day-trial. If your brand has a large number of Instagram followers, it can work to your advantage to bring your following over to TikTok. For example, you might use your TikTok account to build hype and exposure leading up to a product launch, and then use Instagram to allow those same customers to purchase it afterwards. In fact, several big TikTok creators have tried to move their followers over to Instagram. TikTok has been in some hot water in the past, facing bans in several countries, including the US.

If you choose Conversions as your goal, your ads will be shown to people who would be most likely to take your specified action. This means you would bid on the individual cost conversion you’d expect. If you are not in India, Japan, Vietnam, Taiwan, Malaysia, Thailand, or Indonesia, you would need to go through a TikTok advertising representative before you can open an ad account.

As seen above, the majority of the TikTok audience is Generation Z audience (i.e. from 18 — 34 years old). This audience, according to research represents the largest U.S. consumer population at 82 million people. This generation Z has the buying power of over $140 billion. These two stats show that Gen Z is the fastest-growing consumer segment with unique purchasing power. Well-targeted ads for this audience could mean more revenue for your business.

FTC guidelines to avoid hefty fines and violations when working with influencers. Knowing this, you’re able to cascade that information to your influencers so they’re able to use the right disclaimers and disclosures that inform audiences about advertised posts and content. Now that you know some potential challenges and limitations faced by other marketers on TikTok, you can move on to crafting a more informed marketing campaign. To work with influencers on Tiktok successfully, follow these essential steps. About 1 billion videos are viewed daily on the app, and with a growing audience actively consuming content made by other creators, marketers are flocking to the app to see how they can leverage it too.